February 8, 2023

Case Study: An Events and Ticketing Website Just in Time

Define Gravity, my boutique website growth strategy consulting agency, was able to help 11:11 Nightclub build a full events and ticketing website in less than a week. The result? Over $2k in ticket sales the same day it soft launched.

The nightclub, which throws parties and events at its Scottsdale location, didn't have a website before hiring Define Gravity. They were in the process of building a website over several weeks, and it became clear they wouldn't be able to launch in time for Super Bowl Weekend. They needed a website quickly—and wanted it done before the Super Bowl Weekend, when they were expecting to host some big events.

Define Gravity worked with 11:11 Nightclub to build out their new website using WordPress and a combination of Oxygen Builder, The Events Calendar, and Event Tickets plugins. With this combination of plugins, Define Gravity was able to create a fully functional booking system that was easy for both staff and attendees to use.

The new website allowed 11:11 Nightclub to capitalize on promoting their ticket sales on time—and they saw immediate results: over $2k in ticket sales on the very first day they launched!

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